Moving from Attraction to Relationship Building via the Capture Zone

I have been posting a series of articles describing what I first referred to as an Internet Message Delivery System (IMDS). Recall that from my perspective, anyone trying to deliver a message via the Internet is really marketing and therefore my IMDS could also be thought of as the broad view of an Internet marketing [...]

Posted Under: IMDS Training
This post was written by Jim Hickey on February 12, 2009 Comments (0)

Attracting Your Target Audience with Valuable Content

This post is the fourth in a six-part series defining the IMDS (basically how to get your message out on the “Web”) and sets the basis for any attraction and relationship marketing campaign. Once you have decided on your message, flushed out the broad view of your plan and identified a fairly specific target audience, [...]

Posted Under: Attraction and Relationship Marketing,IMDS Training
This post was written by Jim Hickey on February 12, 2009 Comments (0)