Though the creation of any web site, especially those with multiple pages, takes thought and planning before construction, some sites are more easily created with the new free web site creation/hosting providers with WYSIWYG page editors such as Weebly.

This is especially true when preparing single page – single use type sites.  Since these one page sites are so easy to create via Weebly and similar providers like Synthasite and BlinkWeb, many Internet network marketers can quickly develop and host a number of their most essential marketing tools, particularly simple squeeze pages (a.k.a. lead capture pages) and sales pages.

Both the simple squeeze page and sales page take a certain level of copy writing proficiency to master but squeeze pages (lead capture pages) are typically fairly straight forward.  Once the basic format is understood, these pages are often both created and often hosted on these free service providers.

Click on the following link text to access a site describing Simple Squeeze Page Anatomy.

The major components found on squeeze pages include:

• An attractive and attention drawing headline section;
• A list (usually with bullets) of key benefit points relating to the headline; and
• An information (lead) capture web form.

The next section of this post contains a screen capture video tutorial presentation of the author creating a simple squeeze page using the Weebly WYSIWYG editing environment:

Create a Simple Squeeze Page Using Weebly

Oops … Mostly Smooth but a Few Hurdles!

As you were watching the video, you likely noticed I ran into a few issues during the development of the page.

I initially thought of re-recording the video but decided to leave it as is for a realistic look at everything you might encounter while constructing the sites. Most of us learn more from our mistakes than our successes, so hopefully my mistakes will save you a little time and frustration down the road!

There were a couple of times as I was building the layout by adding construction elements where the elements (paragraphs, double columns, etc.) initially resisted emplacement in the planned locations. The editors can be a little temperamental at times! Persistence, however, paid off.

Another issue arose when I was copying the actual text from a word processor file and the editor included “extra code” as I referred to it during the video. It was simple enough to address since all I had to do was delete it from the paragraph element but actually could have been avoided altogether.

I guess you could say I was having a “blonde moment” since I knew there was formatting code included with the text from the word processor.

When you just cut and paste into an editor that is expecting either plain text or html code, it interprets that extra information as a requisite part of the information and adds it to the insertion. The easiest way to avoid that situation is to use a simple text editor (like Notepad) when preparing your content since that code would not be present.

Anytime we venture out onto the Internet to deliver a message, we’re instantly afforded a huge opportunity to deliver the message considering the almost infinite number of people on the “Net”.  Network marketing businesses looking to the Internet to enhance their MLM lead generation activities are one group in particular needing to tap into the “Web” universe with their messages.

This post identifies a “Generic Internet Message Delivery System” that can be adapted and modified to fit almost situation where the goal is reaching people with specific interests on the “Web”. The associated diagram shows the general format of this system and the flow of Internet surfers from the “Net Cloud” to “Message Delivered”.

IMDS - aka Internet Marketing System

Even though audience potential on the Internet (the blue cloud in the diagram) seems almost limitless, we are instantly confronted with a very significant problem … “How we reach those people that have an interest in seeing or hearing our message”.

Those people are often referred to as either the “target audience” or in some circles as the “target market” (identified by the light-colored asterisks).  And of course, the nature of your message ultimately defines who they are.

Great! ……. Problem solved, right?

Well, yes and no!

Although we now have defined the types of people interested in hearing or seeing our message, the next dilemma pops up!

How do we get their attention?

Simply stated, you have to attract them (Attraction Zone).

Though attracting your target audience sounds simple, it’s somewhat complicated and does take work and/or money.  One popular method of attraction on the Internet: provide valuable information (content) that helps lead them to the solution to a problem or answer a question.

As you become more attractive (creating great content), some members of the target audience eventually become comfortable with you.  Wanting even better information, they take you up on an offer to communicate with them more directly and enter the “Capture Zone”.

Once they provide their direct contact information (name, email or other information they agree to provide), you are in a position to start direct contact and interact with this select group. During this time of personal interaction (spent in the “Relationship Building Zone”), these people not only become more familiar with you (as you do with them). At that point a level of mutual trust evolves and the relationship flourishes.

Bonding and building a level of trust with anyone is cool but the other thing that typically happens in this scenario, your message is delivered and warmly received ….

And remember … that was the ultimate goal …..

As I mentioned above, this basic model fits almost any message to be delivered on the Internet and even broadly defines a basic Internet Marketing System.

Return to the Classroom Guide page to access the rest of the IMDS series to see how the details of each of the elements in this basic model unfold explaining where things like: content, PPC, squeeze pages, initial offers, funded proposals, auto-responders, email series and a host of other marketing tools fit into a more specific Internet marketing system.