Though the creation of any web site, especially those with multiple pages, takes thought and planning before construction, some sites are more easily created with the new free web site creation/hosting providers with WYSIWYG page editors such as Weebly.

This is especially true when preparing single page – single use type sites.  Since these one page sites are so easy to create via Weebly and similar providers like Synthasite and BlinkWeb, many Internet network marketers can quickly develop and host a number of their most essential marketing tools, particularly simple squeeze pages (a.k.a. lead capture pages) and sales pages.

Both the simple squeeze page and sales page take a certain level of copy writing proficiency to master but squeeze pages (lead capture pages) are typically fairly straight forward.  Once the basic format is understood, these pages are often both created and often hosted on these free service providers.

Click on the following link text to access a site describing Simple Squeeze Page Anatomy.

The major components found on squeeze pages include:

• An attractive and attention drawing headline section;
• A list (usually with bullets) of key benefit points relating to the headline; and
• An information (lead) capture web form.

The next section of this post contains a screen capture video tutorial presentation of the author creating a simple squeeze page using the Weebly WYSIWYG editing environment:

Create a Simple Squeeze Page Using Weebly

Oops … Mostly Smooth but a Few Hurdles!

As you were watching the video, you likely noticed I ran into a few issues during the development of the page.

I initially thought of re-recording the video but decided to leave it as is for a realistic look at everything you might encounter while constructing the sites. Most of us learn more from our mistakes than our successes, so hopefully my mistakes will save you a little time and frustration down the road!

There were a couple of times as I was building the layout by adding construction elements where the elements (paragraphs, double columns, etc.) initially resisted emplacement in the planned locations. The editors can be a little temperamental at times! Persistence, however, paid off.

Another issue arose when I was copying the actual text from a word processor file and the editor included “extra code” as I referred to it during the video. It was simple enough to address since all I had to do was delete it from the paragraph element but actually could have been avoided altogether.

I guess you could say I was having a “blonde moment” since I knew there was formatting code included with the text from the word processor.

When you just cut and paste into an editor that is expecting either plain text or html code, it interprets that extra information as a requisite part of the information and adds it to the insertion. The easiest way to avoid that situation is to use a simple text editor (like Notepad) when preparing your content since that code would not be present.

This is the final of six posts containing articles and/or videos describing what I generically defined as an Internet Message Delivery System, which can also be called a basic Internet marketing system.  After summarizing the information provided to date, the video describes a couple of different situations where relationships are built with members of your target audience culminating in solidifying the relationship and delivering your ultimate message. I hope you find it useful!

Note that all six posts associated with this series were posted to the blog between February 8, 2009 and February 12, 2009 and are located under the IMDS category designation.

I have been posting a series of articles describing what I first referred to as an Internet Message Delivery System (IMDS). Recall that from my perspective, anyone trying to deliver a message via the Internet is really marketing and therefore my IMDS could also be thought of as the broad view of an Internet marketing system.  They are effectively, one and the same to me.

IMDS - aka Internet Marketing System

My previous post described the Attraction Zone portion of the IMDS flowchart, today’s post focuses on what I refer to as the Capture Zone.  Members of the Target Audience are ready to enter the Capture Zone after multiple constructive contacts with valuable content.  When they reach a certain level of comfort and enough interest has been generated, the nature of the interaction can shift and become more focused and personalized.  When that point is reached there is a transition from attraction building by repeated exposure to valuable content to more direct and focused contact as they shift into the Relationship Building Zone after passing through the Capture Zone.

Let’s stop and evaluate a few examples describing what happens as people encounter and pass through the Capture Zone from different avenues of attraction marketing:

• One group of people arrives after multiple exposures to valuable content (articles, webinars, videos, etc.) in the Attraction Zone. When first encountering the Capture Zone, they are usually offered an incentive (free e-book, video series, consultation, newsletter, etc.) via a simple squeeze page (lead capture page) in exchange for providing their basic contact information (name, email as a minimum).  Once they provide their contact information they leave the Capture Zone and enter the Relationship Building Zone.

• Another group may arrive via social networking activity (Facebook, Twitter, MySpace, etc.). The transition through the Capture Zone to the Relationship Building Zone may occur as it did with the first group (squeeze page offer) or might come from direct interaction and an offer/request for more information during social dialogue.

• Some people use Pay-Per-Click advertising (more for marketing than message delivery) to connect with the Target Audience using select keyword phrases and focused ad copy. Once clicking on the link, the person may either be directed to a squeeze page or an information-oriented page with a link to some lead capture feature (widget on page, pop-up window or squeeze page).  After providing the contact information, they also enter the Relationship Building Zone.

The main purpose of the Capture Zone is to help those members of your Target Audience with heightened interest to commit to the next level and enter the relationship building phase by providing their contact information.  Once the commitment is made, more focused interaction begins leading to a stronger relationship, which is the topic of the next and final blog post associated with this series.