Godin is quick to point out that although the “Web” is one of the more alluring tools for sales and marketing professionals to seek prospects, it is completely different than the “old world” environment they are used to working.

Several of the points he makes in this short video interview include:

• Unlike former offline advertising practices, people on the Internet can simply ignore the ads;
• The “Web” mandates the use of permission marketing approaches;
• Once you have an audience, they can publicize for you through various forms of social media; &
• Online marketing and sales pros need to focus on Web 2.0 tools, especially blogs and blogging.

Rather than try and cover all the points Seth Godin covers in the video, just give it a quick watch below and get the insight firsthand …..

Remember, the Internet is a completely different environment and different approaches to sales and marketing are required to succeed in the modern Web 2.0 world ….

At least that is the perception we all have when first venture onto the “Net”, establish a website, blog or use some other vehicle of web communication then VIOLA … barely anyone shows up to hear the us!  (Big sigh ……)

Many of us get caught believing that we can just hop online, enter our words of wisdom (content) and post it to our site and the search engines like Google, Yahoo, etc. will jump all over it then catapult it onto Page 1 of the search results.  If only it were that simple (of course if it were how effective would it really be?).

It doesn’t take long to realize our lack of understanding topics like “Search Engine Optimization” (SEO), Social Media Optimization (SMO), back links, comment posting, Web 2.0 social media network venues and so on. In other words, we know practically nothing about all the different techniques necessary to propel your “Web Masterpiece” to the top of the search results or to get recognized by various social media network community members.

The question then becomes ….

How do those of us specializing in attraction and relationship marketing learn all this stuff to get noticed on these Web 2.0 social media network sites?

I know, I know, it’s pretty obvious that is the key question for anyone serious in learning the fundamentals to establish their Web 2.0 social media network presence.

Over the last year, I have located several interesting free or relatively low-cost sites where virtually anyone can access great tutorial training to help establish that “Web” presence. Most of these sites offer a combination of click by click video, audio and article based training materials; all of high quality.

Today’s post introduces the first of several training sites so you can get a preliminary look at some of the resources these sites have to offer.

This site’s creator, Diane Hochman, decided to formulate her own version of “Pay It Forward” by establishing a site where “computer challenged” marketers could learn the ins and outs of the different social media network platforms. So off she marched along with a few cohorts to develop “My Private Classroom for Marketers” on the “Ning” network.

Like many other Ning-based Web 2.0 social media network training sites, you have the opportunity to access all of the great content posted by the members; you can access your own page where you can create blog postings as well as upload photos and videos; as well as access the message center to enhance your social interactions with others in the community.  My Private Classroom for Marketers is a fantastic resource for almost anyone interested in online marketing especially social media network marketing.

The following video provides a short guided tour of many of My Private Classroom for Marketers features and resources.

If you are interested in accessing the My Private Classroom for Marketers site, click on any of the linked text names and let them know that Jim Hickey sent you during registration.