Godin is quick to point out that although the “Web” is one of the more alluring tools for sales and marketing professionals to seek prospects, it is completely different than the “old world” environment they are used to working.

Several of the points he makes in this short video interview include:

• Unlike former offline advertising practices, people on the Internet can simply ignore the ads;
• The “Web” mandates the use of permission marketing approaches;
• Once you have an audience, they can publicize for you through various forms of social media; &
• Online marketing and sales pros need to focus on Web 2.0 tools, especially blogs and blogging.

Rather than try and cover all the points Seth Godin covers in the video, just give it a quick watch below and get the insight firsthand …..

Remember, the Internet is a completely different environment and different approaches to sales and marketing are required to succeed in the modern Web 2.0 world ….

Though I had heard people talking of Seth Godin and this book ever since it was released late last year,  only recently became acquainted with his writing after finding his blog and subscribing t his email feed.

It only took a week or so of reading his blog posts to convince me to grab a copy of “Tribes: We Need You to Lead Us” via Amazon and see if everything I heard was true …. I am more than happy to report, I wasn’t disappointed in the least.

I have to admit though, when I first started skimming through the book, I was intrigued by the lack of a “Table of Contents” or “Index” we normally expect with many non-fiction-based books.

As I continued to scan the pages, I quickly noted the reason …. this book is not structured like many conventional personal development tomes … it was structured like a BLOG (just without the dates on the entries)!

Upon reading the book and researching other information about Seth Godin, the fact that “Tribes” is formatted like a blog (non-conventional approach in book form) seems to align perfectly with the message of the book and the man in general …

He is definitely an agent of change and he refers to leaders as heretics throughout the book.

Even with the non-traditional format, the information conveyed by Mr. Godin is nothing short of masterful and virtually every snippet of information drove home a deeper realization pertaining to his view true leadership in today’s world.

One entry in particular seemed to summarize much of the content’s message and here is a peek at what you can expect when you read “Tribes”:

“The Elements of Leadership

Leaders challenge the status quo.

Leaders create a culture around their goal and involve others in that culture.

Leaders have an extraordinary amount of curiosity about the world they are trying to change.

Leaders use charisma (in a variety of forms) to attract and motivate followers.

Leaders communicate their vision of the future.

Leaders commit to a vision and make decisions based on that commitment.

Leaders connect their followers to on another.”

(excerpt from Tribes – page 126)

For those of you unfamiliar with Seth Godin or the Tribes concept, here is a video of an interview where he is discussing some of the ideas behind the book and may provide some additional insight:

Based on discussions with other people who read his book, Seth Godin left an indelible impression on all of us about the need for and qualities required of anyone who will lead their tribe.

Do yourself a favor and grab a copy today!