Is Mike Dillard nuts or desperate for offering “FREE” access to his Magnetic Sponsoring course and online marketing system for a 7-day trial period? Quite frankly, who cares?

The fact is, Mike Dillard is offering a 7-day free trial to his Magnetic Sponsoring course and the online Magnetic Sponsoring System.

I wished I the offer existed a few months ago when I purchased Magnetic Sponsoring because I would have definitely acted earlier gaining access to a fantastic set of educational material and tools.

Throughout the Magnetic Sponsoring e-book, Mike Dillard guides you along the path to not only learn the theory behind attraction marketing but more importantly provides the necessary insight helping you become an “Alpha Network Marketer” as defined at the outset.

His ultimate goal is to help you understand, success in network marketing (or any business leadership position for that matter) comes after developing the correct mindset. Marketing education is another key success factor Mike Dillard highlights throughout the Magnetic Sponsoring course.

When you couple the proper frame of mind with marketing education and training, you can quickly and easily evolve into the role of a true professional and leader with “prospects and customers hunting you rather than you hunting them“.

My Recommendation for Today:

If you have yet to purchase Magnetic Sponsoring by Mike Dillard, do yourself a favor (and do it NOW), click on the following link:

ACCESS TO MAGNETIC SPONSORING FREE TRIAL

After the page opens, scan the page and in a moment Mike will “pop-up” in another window.

Next listen to Mike describe the offer then follow the steps, sign-up for the 7-day free trial to Magnetic Sponsoring and evaluate the system yourself.

You will be glad you did!

]]> http://jchickey.com/blog/2009/05/05/magnetic-sponsoring-trial-mike-dillard-offers-free-7-day-magnetic-sponsoring-trial/feed/ 1 http://jchickey.com/blog/2009/03/30/attraction-marketing-and-relationship-marketing-can-you-really-separate-attraction-and-relationship-marketing/ http://jchickey.com/blog/2009/03/30/attraction-marketing-and-relationship-marketing-can-you-really-separate-attraction-and-relationship-marketing/#comments Tue, 31 Mar 2009 01:23:15 +0000 Jim Hickey http://jchickey.com/blog/?p=387 Many people describe attraction marketing as building an attractive presence on the Web by continually providing value-oriented content (articles, videos, etc.) to your target audience.  As you continue the process, the attraction builds and ultimately you establish yourself as a leader.

Given enough time, several members in your target audience will build a sense of trust in you then respond to some offer (free product, e-book, consultation, etc.) by providing their contact information.  This sign of trust opens the door for more personalized contact and the relationship continues to build.

It could be argued that once the personalized contact takes over attraction marketing gives way to relationship marketing.  Though this is one perspective, I believe that attraction and relationship marketing work hand in hand and are never really separated.

The following video provides my perspective of both the overall process as well as collectively defining attraction and relationship marketing:

Please feel free to leave comments below and remember that frequent commenting visitors (after four comments from the same name/website) are rewarded with a backlink to your site!

Although the immediate outcome is the same, there can be a substantial difference in repeat sales depending on whether the customer is truly happy versus mildly content at the time of the original transaction.  In my experience, happy customers are repeat customers where mildly content are likely to shop around when solving their next consumer problem.

The use of attraction marketing versus traditional network marketing methods in business building may determine the growth rate of a venture.

It’s really all a matter of perspective and highly related to the values of each person during the process.  In the case of the customer, their value revolves around a problem needing a solution.  Their perception of value is defined by accessing the information they deem necessary to resolve their problem.

Their needs are best served by listening carefully to there issues, asking pertinent questions to unearth the root of their problem and then providing information and advice that will help then discover a solution. If the business owner uses that approach and provides valuable information that establishes the path to the solution and allows the customer to come to the conclusion your product or service is the solution, the “happiness factor” is greatly increased.

A problem arises, however when the value set of the business owner comes into play with a prospective customer.  If the business owner only hears the problem as first presented and instantly presents his product or service as the solution that often makes the customer uneasy.

Without determining the root of the problem, addressing all aspects of the problem and letting the customer discover the solution (the product or service) it puts the business owner in the position of having to persuade the customer on the validity of the solution.

Though the customer may “buy” and walk away somewhat content, the process leading up to the sale did little to build the relationship and heighten the business owner’s expertise in the customer’s eyes.  Ultimately, they may look elsewhere when trying to address their next problem.

In my mind these two situations describe the difference between attraction marketing related to the new network marketing model and traditional network marketing approach. Understanding the differences between the two models and applying them to your business marketing strategy on the Internet can greatly enhance your overall effectiveness.

Through the results of his efforts, Mike Klingler ended up generating high quality leads using Internet lead generation and attraction marketing techniques along with his previous industry experience.

The title of the class series was “How I Built My First List“.

The original live webinar classes held in late January through mid-February 2009 are now available as digital recordings. (You can access more information about the webinars by clicking on the highlighted class title above!)

One of the techniques Mike discussed during the series revolved around identifying your target audience then focusing on the appropriate “fishing pools” as he put it with your marketing efforts.  In his example, Mike described generating high quality leads from forums associated with network marketing company in the pre-launch phase, which was his “fishing pool”.

In the following video, I share some of my own thoughts about the subject and how you might increase your ownInternet  lead generation success by target market analysis, albeit a simple one.