The basic concept for the Perpetual Internet Traffic Machine revolves around a website called the “central hub”.  The “central hub” can be either a content-laden website but is more commonly associated with a blog.

Next is the formation or incorporation of your social network into the process by the network syndicating your stream of quality content out to the various social media sites (Digg, Delicious, Social Median, etc.).

Watch the whiteboard presentation on the video below as Charles Heflin describes the Perpetual Internet Traffic Machine and concept of social buzz:

A key factor why the Perpetual Internet Traffic Machine functions so well relates to the fact that the search engines, such as Google, apparently incorporate a social buzz (activity on social media sites) component into the search algorithms.  As a matter of fact, it appears that the social buzz factor is gaining strength and can greatly enhance the page position results even for non-authority sites.

After watching the free series of videos, the concepts and techniques discussed sounded interesting but I was still in the early stages of learning online attraction marketing and blogging.  I decided to hold off and conduct more investigation into the Perpetual Internet Traffic Machine, content syndication and social buzz concepts before actually enrolling in the training and service site.

The Beginning of This Blog Site and My Perpetual Internet Traffic Machine

At the time I started my current blog site (Attraction and Relationship Marketing Classroom), I joined the content syndication group headed by Charles Heflin (formerly SEO 20/20 now Social Media Science & Synnd).

I used the content syndication service as I started to build my content base as the Attraction and Relationship Marketing Classroom (this site) continued to evolve. Within a couple of weeks, I started to see a few of my posts appear on Page 1 of Google.

During the eight weeks since joining Social Media Science, the frequency that a given post gains a position on Google’s Page 1 has sky-rocketed even though my overall site ranking is low (Page Rank 0).

Many of the results listed in earlier posts or videos and here is a synopsis of results created four days before this post was written:

Why? IMHO – the social buzz associated with the content syndication makes the difference.

Anyone who has a blog with a decent amount of content and are doing effective keyword research could easily see some pretty impressive results fairly quickly when using the training and services at this site.

The Social Media Science group maintains an active paid membership website with a host of benefits to assist virtually any Internet marketer.  Services include:

• Training in the concept of the Perpetual Internet Traffic Machine and Content Syndication; background in keyword research, defining markets and target audiences;
• Access to the content syndication software (Synnd) as part of the membership;
• A very active community forum system;
• An affiliate system (for those so inclined); and
• More features to me released in the upcoming Synnd upgrade.

I highly recommend gaining access to the free evaluation videos and e-book by clicking on the following link:

Perpetual Internet Traffic Machine.

Social Media Science (formerly SEO 20/20) is releasing a significant upgrade to the system within the next month. Part of the announcement indicated there will be a free or low cost trial period for enrollment.  This will enable any interested party to try the training, forum and content syndication systems.  (This is another reason to consider accessing the free e-book and videos beforehand since it will allow you to optimize your time during the trial period and potentially experience the results firsthand).

Full Transparency Statement:

Remember, though the Social Media Science link above is an affiliate link, it leads to the free e-book and video series describing the way the service/system works (after opting in of course) and you will have the option later to join the paid membership site if desired.

To access the free e-book and videos describing the system, click the following link:

Perpetual Internet Traffic Machine

Have you heard terms like search engine optimization (SEO), keywords (short tail) or long tail keyword phrases?

Confused by the similarity of terms like short tail versus long tail keyword phrases?

Well most of us are when first attempting to learn how to get the search engines to notice our content and provide exposure on their front page listings.

Short Tail Keywords Versus Long Tail Keyword Phrases – What’s the Difference?

Short tail keywords are typically one or two letter keywords that are both highly popular and very competitive.  Long tail keyword phrases on the other hand usually involve three to six word phrases but at times can include even more.

Though less popular (there will be far less people searching the exact phrase), long tail phrases are also far less competitive than the short tail keywords.  Therefore it is much easier to achieve higher search engine page position (such as Google) using long tail phrases.

In the end this approach provides greater potential exposure to your target audience since it is far easier to list on Page 1 (or at least the first few pages) for long tail keyword phrases opposed to short tail keywords.

How to Identify Long Tail Keyword Phrases …

Even though the goal is to identify long tail keyword phrases to use when preparing content, it all begins with selecting appropriate short tail keywords and conducting a little (or sometimes a lot) of research on the keyword or keywords for the subject of your article or video.

One approach when undertaking the keyword research is to start with a popular and competitive short tail keyword then use a search engine (like Google) to evaluate the term and determine the popularity.

Next use a keyword suggestion tool such as Wordtracker’s Free Keyword Suggestion Tool or Google’s Free Adwords Keyword Tool to both evaluate the search volume and create a list of suggestions for expanding it to an associated long tail keyword phrase.

After several possible long tail phrases are identified, enter each into the search engine to again check popularity (and likely competitiveness) then select those terms to use when creating your content.

I used this exact approach used when preparing the different content pieces highlighted in the following video:

The Bottom Line:

Taking the time to conduct keyword research and identify potential long tail keyword phrases when writing content can ultimately help:

1. Increase your position in the search engine page listings;
2. Increase the number of pages indexed in the search engines (Google);
3. Increase your message delivery effectiveness (or sales conversions if marketing!).

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The Morning After Follow-up

As a follow-up to the original post about using long tail keyword phrases (LTKWP) to help gain optimal page position on the search engines, I searched some of the LTKWP I used when writing  the original post in Google the next morning.

Since I built the original post around the phrase “long tail keyword phrase” knowing it was still fairly competitive, I expanded it to include “search engine page position” in the final post.  My thoughts were that many people looking for the effectiveness of LTKWP for gaining high page position on the search engines wouldn’t just type the original but add additional words about page position.

The following morning, I did a quick check of a few LTKWP combinations and here is what I found:

Searching the phrase “long tail keyword phrases” by itself landed the blog post at the first position … on Page 7 of Google (oh well , but the Viddler video associated with the post was #5 on Page 2 (overall #15) of 106,000 total pages using those terms (see image below).

Search on “long tail keyword phrases”

When I expanded it to an alternate LTKWP – “long tail keywords page position” and the results improved.

The blog post landed at the number two spot of Google’s Page 1 and my Twitter “Tweet” announcing the post at the number five spot of Page 1 as shown in the image below.

Search on “long tail keywords page position”