Reflections on Attraction and Relationship Marketing

Reading Ann Sieg’s “7 Great Lies of Network Marketing” and “Renegade Network Marketer” triggered a period of reflection regarding my personal evolution as a marketer reaching back more than 30 years into the past. My early days in the sales and marketing arena were spent as an associate and buyer in an outdoor sports retail [...]

Implementing a More Effective Approach to Daily Marketing Activities

Yesterday I posted a video to my YouTube Channel where I discussed the differences between efficiency and effectiveness.  The greatest efficiency is realized when we get our tasks done without wasting any time.  On the other hand, the highest level of effectiveness occurs when we complete tasks that give the greatest results pertaining to our [...]