Using Twitter for Business Building: Increase Marketing Effectiveness with Twitter

Twitter me this and Tweet me that; it seems that Twitter is the new superstar in the social networking arena especially when applied to business building and marketing.

But First, What is Twitter?

Hitting the Web-stage in 2006, Twitter entered as both a social networking and micro-blogging site using a relatively unique approach where Tweeple send short messages limited to 140 characters or less to followers or even directed at individuals.

Twitter has quickly risen through the ranks of the social networking arena.  Estimates indicate that Twitter has risen to be the third most used social network behind Facebook (#1) and MySpace (#2).

Beyond day to day social networking, Twitter has even gained celebrity status with numerous references on TV newscasts and info-based shows (CNN, The Daily Show) and was referenced throughout the recent political campaigns.

There is little doubt that Twitter is on the rise and here to stay ….

If you are not yet familiar with Twitter, here is a short video explaining the basics of “Twitter in Plain English”:

Twitter Business Building & Increasing Marketing Effectiveness with Twitter

Spend a little time on Twitter watching the Tweets float by and you will quickly realize many marketers have gravitated to this social networking platform.  It is also obvious that many of the posts originate from in-experienced or aggressive marketers.

Why is it so obvious?

Mainly because most of these individuals use Twitter to constantly promote some product or service. The problem is, however, most Tweeples’ reaction to the direct “sales Tweet” is either to ignore the tweets or worse, un-follow the sender!

Marketing on Twitter is definitely an art form in itself and most of us should really take the time to stuffy those that are apparently doing it right.

Here is second video borrowed from Ed Dale’s “Thirty Day Challenge Series” describing one individual’s use of like his business blog and Twitter account to increase exposure in an “attractive” manner:

It’s a great video description (IMHO) of an fantastic approach to online marketing and integrating tools like blogs and social networks to both deliver value and offer your wares in an manner that is non-offensive.

I believe we should all take some time and study the video and increase the effectiveness of using Twitter in our business building and marketing efforts.  I know I will!

Be Sociable, Share!

•