Attraction Marketing and Relationship Marketing: Can You Really Separate Attraction and Relationship Marketing?
Posted Under: Attraction and Relationship Marketing
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Many people describe attraction marketing as building an attractive presence on the Web by continually providing value-oriented content (articles, videos, etc.) to your target audience. As you continue the process, the attraction builds and ultimately you establish yourself as a leader.
Given enough time, several members in your target audience will build a sense of trust in you then respond to some offer (free product, e-book, consultation, etc.) by providing their contact information. This sign of trust opens the door for more personalized contact and the relationship continues to build.
It could be argued that once the personalized contact takes over attraction marketing gives way to relationship marketing. Though this is one perspective, I believe that attraction and relationship marketing work hand in hand and are never really separated.
The following video provides my perspective of both the overall process as well as collectively defining attraction and relationship marketing:
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Reader Comments
Hi one n’all … great information Jim content may be king but if folks can’t find your working keywords having your website out there is like blinking in the dark … that’s why to me in this day and especially online social media can save you a lot of time and trouble to find your target audience just as your video information highlights … thanks for this Jim very helpful over view
all my best to you and yours
Phillip Skinner
What you say is so true. Good teacher … you use two means to communicate. Well done!
Gratefully,
Nora
Nora Nagatani’s last blog post..Washington, DC and Cherry Blossoms
Hello Nora,
Thank you for visiting and the kind words. I love learning and sharing and it’s always a motivator when you someone finds it interesting or useful.
Have a wonderful day,
Jim
Hello Phillip,
Absolutely right on the keywords (some of mine work fairly well others welllllll) but coupling SEO efforts with social media and social buzz seems to make a big difference.
Thanks for stopping and commenting …. Jim
Hey Jim,
Great video. You have a fantastic way of connecting with your audience. These are great tips for anybody wanting to excel in their business and take it to another level.
Thanx Jim, enjoyed that!
Davin
When you put out attractive content, you are inviting – in a professionally positioned manner – relationships.
The only argument I have with this video and your points Jim is that I think there is NOT a difference between relationship marketing and attraction marketing.
You have to listen to your audience, and all individuals in that audience to be effective at garnering attraction, which invites a sense of trust. When this brings people to you, the process just gets a little more personal.
It’s all relationship marketing.
Fine points Jim, one of your “go-to” pieces of attractive content. I enjoyed the video – always enjoy your videos.
Eric Walker
Eric Walker’s last blog post..Live Squidoo Lens Creation Webinar | “Over the Shoulder” Squidoo Marketing
Excellent Stuff here. Network Marketing is about Relationships. When you care about helping people you will attract more people. ~Wendy
Wendy’s last blog post..When the Student is Ready…..
Hi again Eric,
I actually couldn’t agree more … personally I think attraction and relationship marketing are inseparable though I have seen may treat them differently.
Thanks again for stopping and commenting,
Jim
Hi Wendy,
I couldn’t agree more
I am glad you found the information useful and appreciate you for stopping and commenting.
Wishing you the best in all your ventures,
Jim H.
Its all about proving that your truly care about the someone as an individual and not just part of a numbers game. Doing things like remembering their name, going above whats “required” without manipulative motive.
In essence giving without want before you ask to receive… no pressure, hype or bull shit scripts!
Malika
Malika Duke’s last blog post..Eben’s Email About “Guru Mastermind” Home Study Course Launching Today!
Hello Malika,
All excellent points and they got me thinking … Can you really ever completely automate an online business and truly be an attraction/relationship marketer? Definitely an interesting thought …..
Thank you for your input and more importantly …. your insight
Best always,
Jim H.