The Old Network Marketing Model and the Warm Market: Is the Warm Market Really Warm?

I wrote this short article summarizing my experiences while prospecting my warm market using the old network marketing model in the past.  My intent is to get people to think about their own experience, reflect on it and share it via the comment section at the bottom of the page.

Why?

So we can all learn from each others experiences and ultimately grow wiser in the process.

Thanks in advance for reading, sharing and growing …..

Have you – “Been There, Done That”?

Many of us have been involved with network marketing opportunities that had sound product and comp plans but we often ran into problems building the business.  Why?  Simply because we were taught to build using prospecting methods now referred to as the old network marketing model or traditional network marketing system.

The key concepts for recruiting and ultimately sales under the old network marketing model revolved around:

1.      Constructing and prospecting your “warm market (family and friends) list;

2.      Cold calling mined or purchased opportunity leads; and/or

3.      Employing the 3-foot rule.

How well do those methods work for most people?

I think we have all heard or read the stats … over 95% of the people fail or give up … me included.

Beyond the sponsoring and sales issues with the old network marketing model; the idea of any sort of a “warm market” has always confused me.

Now don’t get me wrong, I realize the list was developed by identifying the people we know and they are warm-blooded creatures (tongue planted firmly in cheek), but something has always still bugged me about that term … “warm market”.

You see, based on my experience, many of the family and friends comprising my warm market failed to meet the “figurative” definition (yes they are warm blooded!) as typically used in the old network marketing model.

I even recall  my upline in my first network marketing venture even referring to our family and closest friends as being “hot” prospects.

However, I found most of the members in my “warm market” never really quite fit that definition.  As a matter of fact, here is a better description of those in my hypothetical “warm market”:

1. They were never, ever hot (unless I was a little overly pushy with the pitch);
2. Initially some were warm (though mostly just being cordial);
3. It did not take long for the warmth to cool down (again unless overly pushy); and
4. After a few calls they were almost as cold as phone book prospects!

Sound familiar or are you a three “percenter”?

Let’s open up the dialogue and get the comment conversation flowing ….

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