My Reaction to Social Media Cold Calls: the Pitching, Twitching, Ditching Dilemma

After watching to Perry Belcher’s videos on social media marketing, I started to think about several recent occurrences that I had had on various social media sites.  Over the last couple of weeks, I had been approached by a number of people that almost immediately launched into the old “pitch the product/opportunity” routine commonly associated with traditional network marketing ventures.

In the first case, I was messaged to follow a URL and watch a video describing a set of solutions to any Internet marketing dilemma I might be facing.  Since I am of the opinion that any information that is truly content-oriented is likely to have something in it that I could find helpful, habit took over and I clicked on the link.

The video started with the narrator giving an overview of the problems that many MLM/DS face and then started the presentation to show the methods that would solve each one of them.  So out comes a graphic of a circular path with the various steps/methods highlighted at varying positions around the path.  What were the methods depicted to solve all the MLM/DS woes?

• Making a list of all the people you know;
• Contacting all those people with a quick “got something you have to see” message but don’t talk too much!;
• Direct them to either a three-way call with your upline or the video;
• Follow-up and get their feedback and build their excitement ….

And as all of this was unfolding, the narrator was getting more and more excited.  Does any of this sound familiar?

It also seems that one of the major “direct consumer marketing” health and wellness companies has a special going where you can enroll for $1.00 through the middle of the month.  No less than seven people have approached me about this special opportunity and the special enrollment deal.  Five of the seven pitched the opportunity directly; one lured me to a webinar that was the standard company, products, opportunity presentation; and the last was actually someone that I had chatted off and on with for several weeks that finally crossed the “sales bridge”.

Now I understand that most of their proverbial hearts were in the right place (truly thinking I could benefit from the opportunities) and I am not perfect (I have also pushed the envelope a few times) but these recent encounters definitely struck a certain chord ….

So you see as they were “pitching” their deal, it left me “twitching” and not in a good way because it ultimately lead me to be “ditching” any thought of their products or opportunity …..

Just some food for thought …