Video Marketing: Can You Really Connect Via Online Videos?

This post was written by Jim Hickey on February 26, 2009
Posted Under: Resource Reviews

Many people have trouble believing it’s possible to interact with people over the Internet and actually form a sense of connection almost as real as meeting “up close and personal”.  Though some people feel they are capable of forming a certain level of connection via online chat, today’s dominance of online video takes connecting over the Internet to a whole new level.

Does Video Marketing Really Work?

Consider the use of videos in online marketing.  You can now find videos on topics ranging from video reviews, product use demonstrations, how to tutorials (both live and screen capture), marketing related, testimonials and the list goes on and on.  The ultimate power in any of video marketing goes well beyond the nature of the message and reveals the personality of the presenter to the listening audience.  The ability to initiate a connection is born.

The following video builds on this theme and specifically considers the use of video marketing to both deliver a message and enable a connection to be established from the listener to the presenter (in this case me!).

Please let me know if you found it beneficial by leaving a comment in the response section below.

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