Do You Know The Readers On Your Social Networking Sites?
Ever wonder about the readership potential that any of the social networking sites represent?
This should be one of the top concerns for anyone using the various Web 2.0 social portals to deliver your message to the widest range of readers. It stands to reason that one of the key factors to consider would be the daily traffic of unique visitors to the site.
But have you thought about the demographics of those visitors? I mean would it really make a lot of sense to put a considerable amount of time and energy into a networking site that is dominated by visitors in the 0-17 age group if you want to discuss retirement investing?
(O.K., I realize that it should be one of their concerns but most of them don’t realize that yet!)
Well if this is something you have thought about but were unsure where to find the information there is a summary of various demographic parameters compiled from three of their reports at Ignite Social Media (www.ignitesocialmedia.com).
The summary website is entitled “The 2008 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed“. The report provides basic data on more than 35 social networking sites including:
- Digg
- Friendster
- LiveJournal
- MySpace
- StumbleUpon
- YouTube.
The report identifies Google Insights and Google Adplanner as the sources for all of the data compiled and indicates that all data was not available for all of the 39 sites evaluated. Some of the more interesting information indicates that:
- Digg seems to have hit their high point of unique visitors (at about 1,000,000/day) in November 2007 but has been declining ever since; visitors are mostly male (> 70%), the 35-44 age group is highest and many are college graduates;
- Facebook has been showing a steady increase in daily unique visitors with ~ 16,000,000 in October 2007 and over 35,000,000 in October 2008; visitors are ~ 55% female many in the age range of 35 – 54 with some college experience;
MySpace shows a decline in unique daily visitors with ~ 22,000,000 in October 2007 and ~ 18,000,000 in October of 2008; over 60% are females; 0-17 age group is the highest (>30%) with 45-54 second and less than high school or some college are highest on the education graph.
